Big Improvements Tutoring - Rebrand

MY ROLE

Creative Direction
Identity Design
UI/UX Design
Website Design

the story

Australian tutoring company Big Improvements Tutoring (BIT) reached out to me to be their rebrand specialist.

BIT had decided it was time to refresh their company image. A well-known name in Australian tutoring sector BIT focuses on tutoring from K – 12. Previously catering for Kindergarten to Year 12 students, BIT had pivoted their focus on primary school learning (Kindergarten to Year 6).

To support their positioning BIT needed a rebrand to position themselves as a fun space where children learn to love learning. The rebrand consisted of new identity system, promotional and informational email designs, website and google ads.

CHALLENGES

Initially BIT wanted to include the complete name “Big Improvements Tutoring” within the logo, this created challenges with scalability and different orientation for the logo.
After various iterations we came to a mutual decision of getting rid of “Tutoring” from the logo and settling for a type-based logo that strengthened their brand identity and is more relevant to todays market and their new business model.

brand defination

Defining the brand helped us create an objective roadmap of where the company was heading. By referring back to this statement before making future decisions we can see whether the decision will flourish or diminish the brand. Through a strategy session I discovered a clear brand story and voice for BIT.

Big Improvements provides a fun learning experience in a welcoming atmosphere with expert tutors working with your child to achieve the common goal.

BIT is:
identity design

After the voice and creative tone was established for BIT, I started experimenting with different logo types that reflected the “Fun experts” aesthetic. The identity design process took two iterations before it was perfected.

Iteration 1
Iteration 2
Final
website

After the site map was created which was organized and prioritized based on key user behaviors. Then the site was designed on figma.

email templates & google ads

Various promotional and informational email templates were designed as well as google ad banners.

Fueled by 🤍 & passion.